If you’d like to build a strong platform as a social media influencer in the fashion community, understand that it’s more than just posting pretty photos. There are a lot of factors you’ll want to consider. You also need to factor in the fact that this process takes time. In order to be effective with your branding efforts, consider these four tips to get started.
1. Create an Instagram account.
It’s pretty difficult to build a brand if you don’t have an Instagram account. As you create an account, make sure that you choose a name that’s easy to spell and remember. There are plenty of influencers who like to use their government name as their social media handle. Just take that into consideration when you’re creating your account. It’s also important to establish yourself as a business and brand. This is why it’s wise to use an Instagram business account. In order to do this, you’ll need to connect your account to a Facebook business page as well.
2. Post content consistently.
If you’re not posting amazing content on a consistent basis, it’s almost as if you don’t exist in the digital space. Make sure that you’re posting at least once a day. Find ways to establish your voice. If you like to share quotes as captions, stick with what works.
3. Work on the quality of your photos.
If you don’t have the budget at the beginning of your journey as an influencer, know that it’s okay. Work with your smartphone camera or your personal DSLR camera in the beginning. You can achieve a lot of amazing results with good editing. However, you’ll want to eventually work on hiring a commercial lifestyle photographer to help you produce amazing photos.
4. Use the right hashtags.
Hashtags are amazing for exposure. The algorithms tend to recognize content creators who use a decent amount of relevant hashtags. Always make sure that your hashtags will put you in front of the right audiences. If your content is fashion-related, do your research to find out which hashtags are the most effective within the fashion community.