He’s the rich party playboy with 11 million followers on Instagram, but Gianluca Vacchi’s luxury lifestyle has been mocked online after reports suggesting creditors had seized his yacht.
The Italian 50-year-old has amassed a huge online following thanks to his outrageous lifestyle which he documents on Instagram.
He regularly posts about partying with models, holidaying in luxury locations and flying on private jets:
But could his lifestyle be about to change?
According to The Local, creditors demanding the repayment of debts of €10.5 million (£9.5m) have seized properties and a yacht belonging to the industrial empire heir, dubbed the “coolest man on Instagram”.
The internet has reacted to the news in the harshest possible way, by mocking the tycoon with memes.
A Facebook page has also been setup to “Find Gianluca Vacchi a job”.
Mr Vacchi appears unperturbed by the reports and was quoted in Italian media as saying: “It’s just a little debt.”