Lifestyle has announced its festive campaign ‘Dil Se Diwali’ on Thursday. Capturing the essence of the campaign, Lifestyle has launched an exclusive video that showcases the unique blend of various precious moments that everyone enjoys as they celebrate different kinds of Diwali.
According to the company, with the expression ‘Dil Se Diwali’, Lifestyle endeavours to capture the essence of the festival and make each moment special with the best of festive fashion.
Srinivas Rao, sr. vice-president, marketing, Lifestyle, said, “the ‘Dil Se Diwali’ film, with its melodious original soundtrack and affecting storyline, will remind everyone of their favourite Diwali moments. Our Diwali Collection has been designed and curated keeping in mind the occasions that Diwali brings forth and will ensure that one is always dressed to stand out in these festive moments.”
The video showcases attractive ensembles, opulent décor and a curated collection that is perfect for the festive season.
Priya Shivakumar, national creative director, Wunderman Thompson India, said, “presenting ‘The Festival of Lights’ in many different ways that light up your heart, this film urges you to celebrate #DilSeDiwali making this your kind of Diwali. We wanted to create a story that sparks a conversation and this film invites you to add newness, excitement and possibilities to your Diwali by celebrating it your way. The cool new lingo around the many Diwalis brings in youthful energy and vibe to the festival, inviting you to make your own Diwali, dil se.”
The video highlights the high-fashion, festive offerings that Lifestyle has for its consumers.