We are more premium than IKEA: Vasanth Kumar, Managing Director, Lifestyle International

Lifestyle International recently partnered with e-tailers Flipkart, Myntra and Amazon to give its online distribution a boost. Vasanth Kumar talks to Sonam Saini about the company’s ambitious online sales target, its preparedness to take on IKEA, and why its Splash stores failed to make a [Read More…]

Behind the Scenes: Grueling Lifestyle Shoot on an Active Volcano in Ethiopia

Photographer Joey L. is known for pushing himself to capture stunning imagery. From his documentary work on the frontlines of the fight against ISIS, to A-list celebrity and commercial work, he never shies away from a physical or creative challenge. His most recent commercial [Read More…]