India has been one of the key markets for the Facebook-owned WhatsApp’s growth. However, even with a user base of 400 Mn, the company has been facing multiple regulatory hurdles.
However, one feature that has worked out well for the company is its WhatsApp Business platform. According to a WhatsApp survey, 77% of Indian SMEs on WhatsApp has said that the online messaging platform has helped them to connect with their customers from across the country. Further, 62% of the WhatsApp Business users agreed that the platform has helped them to increase sales and has become an essential part of their business.